How To Add Rich Snippets to Blogger

How To Add Rich Snippets to Blogger

As we know Google Authorship markup is no longer supported in web search,  Rich Snippets may be used as an alternative to attract visitors to your blog even if you are not the top in the search. Lets know how to add rich snippets to blogger .
What are Rich Snippets ?
Rich Snippets are specifically used to highlight the description that your website/blog have below your URL , when searched with a targeted keyword. See the example of rich snippet below
how to add rich snippets to blogger

Formats of Rich Snippets

You can use these rich snippets by using three formats.

  • Microdata
  • MicroFormats and
  • RDFa  ( Resource Description Framework in Attributes)

I’m not going into deep, but in the above formats , Microdata is recommended by google.

Google Search Engine supports these formats for contents on, Reviews,People,Business or any organizations, recipes, music and events.

For example you are writing a review on any movie or any product or services generally aggregate ratings or Individual ratings are given.

For that you can use this code on your  blogger post  for giving ratings . Use HTML Editor  and paste the following code at the end of your post.

<div itemscope itemtype=”http://schema.org/Product”>
<span itemprop=”name”>Search Engine Optimization Tutorial (Your Targeted Keyword must be placed here)</span>
<div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>
Rated <span itemprop=”ratingValue”>4.5</span>/5 based on <span itemprop=”reviewCount”>6895</span> reviews
</div>
</div>

The highlighted part can be changed as per your requirement.

This is about ” How to add rich snippets to blogger”
Note : The changes will appear on search engines after a search engine robot crawl your blog. You can test your rich snippet here http://www.google.com/webmasters/tools/richsnippets

How can you increase your blogs organic Traffic by 200% with Rich Snippets ?

How to add Rich Snippets for blogger

First of all log in to your webmaster tools account , Click on the Search queries  and sort the list by impressions .

Now, look for the keywords which have more impressions and an average position below 6 or 7  and check which url or post is getting those impressions/ranking .

Go to blogger , edit that post and paste the Rich Snippet code with that keyword.

Note : Rich Snippets are not used to optimize your rankings but to attract visitors even when your not the top ranker. For example to a keyword , your blog ranks 3rd position on google search engine, with inclusion of rich snippet to your blog post , there are 200% chances that the visitor is attracted to your blog when compare to the non – rich snippet 1st positioned website/blog.

This how you can increase your blogs organic traffic by using rich snippets and webmaster tool.
Sources : 
https://support.google.com/webmasters/answer/146898
https://support.google.com/webmasters/answer/146897
https://support.google.com/webmasters/answer/176035

How to add rich snippets to blogger

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