Search Engine Optimisation Tutorial
: Today we will see what are the steps involving On Page Optimisation of SEO
and how to write an On page Optimized content. Let us do an experiment now, i will try to write a optimized article by explaining how to do it.
How to write an On page Optimized content
Step I : Keyword Research
Now I have to find out a niche keyword with low competition , most of the time low competition keywords rank much quicker and sometimes they doesn’t require Off Page Optimisation.
There are many keyword research tools available for free. But i prefer the three below
- Google’s Keyword Planner
- Keywordtool.io ( For Long tailed keywords)
I have two keywords in mind now “Seo Optimised content” and ” SEO Tutorial” ,but competition for these keywords are high and its pretty difficult to rank in top 10 for these keywords, so i choose a long tailed keyword with low competition .
- “How to write SEO optimized content ” Competition Level – Medium Avg. Monthly Searches- 20
- ” Search Engine Optimisation Tutorial ” Competition Level – Low Avg. Monthly Searches- 1000
The Second Keyword looks promising and i hope we can rank high in the google .
Step II Placements of Keywords for better On Page Optimisation
While writing an article keep in mind to place your keyword in these places.First Paragraph: Your keyword must be placed in the top 350 characters of the article and i never give “bold” tag that much importance, but it may also boost your SEO , so why to take a chance bold your keyword in the first paragraph itself
Header Tags : Now I Have to Check Whether I placed the keyword in the header tags like H1-H6
Placing keyword in all the header tags may be considered as over optimization which may have negative effect on your search engine score.
Higher Priority should be given to H2 and H3 Tags and i think placing the keyword in two header tags is enough for optimization.
Permalink : Did i placed my keyword in permalink? what is permalink ?
Every post contain an URL for it, most of the time the permalink will be the same as your post title. But if the title is big , some times you have to change your permalink to shorter.
For wordpress users the SEO optimized permalink structure
is : /%category%/%postname%/ or /%postname%/
For Blogger users, it will be under the post settings on the right side of the post editor
Tip : Don’t use stop words in the permalink
Meta Tags : Did i placed keyword in my meta tags ? what are meta tags ?
Meta tags comprises of the elements , title, keywords and description. When a googlebot comes to your blog post its checks the meta tags and based on that your post will be ranked.
For wordpress users : Use SEO plugins like all in one SEO or other tools to write these.
Tips for writing SEO optimised meta tags
Your Meta Title must be below 70 characters in length and meta description should be below 160 characters .
Meta keywords aren’t important , but if you write , please make sure keywords length must below 500 characters.
SEO Optimised Image
Your Keyword must be placed in an image through ‘alt’ tag, Actually ‘alt’ is not a tag , its an attribute in image tag.
Now i have to add an image with keyword placing in ‘alt’ attribute.
Keyword in conclusionYou should place your keyword in the conclusion part of the article, as of now, this is not my conclusion, i will place it later in the end.Conclusion part is the last part of the article , you count place in the last 200 characters of the article.
Step III Keyword Density
You can find keyword density checker online tools, check your articles’ keyword density.
Must maintain your keyword density between 2-3%
Search Engine Optimisation Tutorial – On Page Optimisation
I think almost all the ON Page Optimisation have been done in this article for the chosen keyword. Now i have to indexed this post and ping all the search engines.
Let us see whether it will rank high in google or not. Remember Rome was not build in a day, in the same way , i think SEO
doesn’t show results in a day or two.
If not we will try the off page optimisation in our next article.
Please comment and suggest if any On page techniques are missed in this article.
Updated : To my wonder after a perfect Onpage optimization, i didn’t even ranked in top 50, then thought to do off page optimization.
I’m grateful , that i found such a wonderful for offpage optimization : Click here
It gave me a shocking results, all which i thought was wrong, the above keyword need a must off page optimization and i must get 500+ backlinks from high value domains, Huh …!
Then I withrawed my attempted and started using this wonderful SEO analysis tool to gain my traffic and it is absolutely cheaper . You can try it for $1 : Try Now
” Rome was not built in a day ” In similar way it takes time to get into the top list especially if you choose high competitive keywords . “search engine optimisation tutorial” As on Jan 1st Stands 62nd position on Google India. đź™‚
Ranked 33rd position on Google India for the keyword phrase “Search Engine optimisation tutorial Onpage” on April first week
Try to write content on topics with specific region, like “Search engine optimisation tutorial Canada” where a region specific topic is generated and bit easy to get top with this keyword .